Abu Dhabi, UAE – 8 September 2025 – Kekst CNC, the global strategic communications boutique, is pleased to announce the appointment of Luciana Blackwell as a Partner at its Abu Dhabi office. Luciana’s extensive background in digital, corporate, and financial communications will significantly enhance Kekst CNC’s strategic offerings, further solidifying its presence and capabilities in the UAE and the wider region. 

With over 20 years of professional experience, Luciana has been a leader in Abu Dhabi’s communications landscape, having held transformative roles including the first digital editor at The National and key strategic positions at ADNOC, Abu Dhabi’s Department of Culture and Tourism and, most recently, Masdar. A former FGS Global Partner, she was instrumental in launching and leading its digital practice in the Middle East, establishing herself as trusted advisor to many of the region’s leading executives. Her expertise aligns closely with Kekst CNC’s commitment to delivering high level strategic communications solutions, offering a bespoke approach to client needs in one of the world’s most dynamic markets. 

This strategic hire emphasizes Kekst CNC's dedication to further strengthening its foothold in the region, building on its reputation as a trusted global boutique that consistently delivers customized, high-impact solutions.